Foodservice Innovation Zone
Foodservice Innovation Zone
The retail, grocery, convenience and restaurant industries are constantly innovating to meet consumer expectations and stay ahead of the latest trends. Adding dining and upscale foodservice has become a focus for retailers as they seek to increase consumer dwell time and sales. Whether it's full-service dining, fresh gourmet food or a pre-ordered meal, how food is "delivered" and experienced continues to evolve.
At NRF 2024: Retail's Big Show, attendees will step into the future at the NRF Foodservice Innovation Zone, an interactive exploration of the technologies and innovations that are transforming the customer foodservice experience.
Take a look at the foodservice companies that attended in 2023.
The zone will feature:
- Interactive foodservice tech of tomorrow demonstrations
- 50+ food tech-focused booths
- A food tech stage to hear from food tech leaders and innovators
- Celebrity chef appearances
- Six collaborative specialty areas featuring the technologies and innovations necessary to provide a future-forward customer-centric restaurant and retail foodservice experience
Foodservice Tech Pavilion Activations
Tomorrow’s Technology Today
The future of foodservice comes to life at Retail’s Big Show. Walk a curated path around the pavilion to see how tomorrow's technology will enhance the customer journey, highlight connectivity, and increase profits for operators and retailers.
The middle of the Pavilion will feature the “Center of the Plate”, focusing on next gen front and back of house technology. Other notable stops along the technology path include the latest in robotics, food vending, C-store, grab & go and drive-thru technology.
See technology come to life
Specialty activation areas
The Pavilion will also feature collaborative areas for sponsors to show the value of their products and offerings.
Activation areas will consist of:
- Convenience store/grab & go tech
- Vending & kiosk
- Drive-thru tech
- Robotics in foodservice
- Smart Bathroom tech
- Back Office
These future-forward technologies are designed to enhance the customer’s journey or improve the operator’s business, allowing companies to digitally connect with customers, transform front- and back-of-house operations, enable grab-and-go and more.
50+ foodservice tech-focused booths
Conveniently located in the Foodservice Tech Pavilion and around the activations, a maze of booths will allow companies to showcase products and technologies focused on innovative food tech, connected kitchen and more.
Do you want to be showcased?
If your company has a technology, product or offering that is changing the foodservice industry, apply to be a sponsor and have your product integrated into the Foodservice Tech Pavilion Activations.
Areas of focus:
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Customer experience (reservations, loyalty, at-table menu tech, payment, etc.)
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Front of house (signage, smart menus, seating, etc.)
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Back of house (kitchen, analytics, staff tech)
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Vending
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Grab-and-go, delivery, ordering
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Marketing/social media support
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Smart bathroom tech
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Other ideas are always welcome!